In the modern world, many people live a very busy lifestyle. Family, home, friends, and businesses all tend to take up a lot of time. Running a blog would be added work for some people. Before you decide whether outsourcing your blog content to a professional writer, here are a few things to think about:
Outsourcing Does Not Mean Hands Off
While hiring a writer for your blog can free up some of your precious time, outsourcing does not mean you are completely hands off when it comes to the content. You still need to provide information about your products or services especially if your writer is not local. You will also need to read the articles before they go live to ensure the information provided is correct and showcase your business in a positive way. Additionally, you will need to be sure the information written offers your current and potential customers accurate and up-to-date information.
Who Should You Hire?
Freelance writers come from all walks of life and are located just about everywhere around the world. Choosing a writer can be difficult for the first or second time. What you should look for in a writer are:
- Proficiency in the language(s) you need or want. You may want your blog written in British English or Australian English. You may even want your blog to be in two different language. It is important that you hire a writer or writers that is fluent in which ever language(s) you need.
- Expert in your niche. It is extremely important that the writer you hire is niche based rather than someone who claims to have the ability to write on any subject. A writer who is passionate about fashion or beauty products will find it hard, over time, to focus on a toy or electronics niche. You are also looking for someone who is knowledgeable and dependable. If you are in the fashion industry, you would want to hire someone who understand and is up-to-date on all the latest fashion trends.
Another thing to keep in mind is the cost of hiring a writer.
Nowadays, freelance writing can be done anywhere in the world. An American can be living in Thailand or a Canadian expat living in India. Therefore, people outside the United States may charge less than someone living inside the United States. Additionally, someone who is an expert in their niche will cost more than someone who is just starting out with little to no experience. Always remember that you get what you pay for. If you pay someone peanuts, don’t expect a perfect job. If you pay them a decent rate, you should expect their work to be high end.
How to choose the right writer for your business?
Looking for a writer can be quite easy. Freelancer.com, Upwork.com, Craigslist, Fiverr, Constant Content are just a few places you can find writers. Find a writer who is an expertise in the niche you require for your blog and request a writing sample. You can either allow the writer to write on any topic or give him or her a topic of your choosing. You should pick the writer who is not only in your price range but also has the capability to help you promote your business through blogging.